How Strategic Creative + Precision Targeting Drove Above-Industry Performance
Florida International University’s College of Engineering & Computing (CEC) needed national visibility for its cutting-edge research programs. To reach engineering professionals and academic influencers, I developed and executed a multi-month digital advertising campaign in partnership with Bulletin Media, placing FIU’s research ads inside the ASEE First Bell daily newsletter.
This newsletter is distributed to nearly 200,000 engineering professionals across the U.S., making it a high-value channel with strong credibility—and extremely competitive performance benchmarks.
FIU Engineering Digital Newsletter Campaign – Case Study
This integrated digital advertising campaign for Florida International University’s College of Engineering & Computingshowcases how targeted email newsletter placements, data-driven creative strategy, and multi-variant research storytelling produced industry-leading engagement results. By designing and optimizing ads for the ASEE First Bell newsletter—a publication reaching over 190,000 engineering professionals—I achieved a 0.47% CTR, outperforming national benchmarks for higher-education digital campaigns. This case study highlights my expertise in higher-ed marketing, creative direction, research communication, and performance analytics.
Campaign Objectives
Increase national awareness of FIU’s engineering research breakthroughs.
Drive traffic to program-specific landing pages.
Reinforce reputation among engineering professionals, industry leaders, and academic peer
Creative Assets
Using FIU’s research strengths as narrative anchors, I designed multiple high-impact digital ads, including:
Neurotechnology & Prosthetics Ad (Neural-Enabled Prosthetic Hand System)
Biophotonics Research Ad
Cybersecurity Research Ad
Solar & Smart Grid Innovation Ad
Transportation & Infrastructure Engineering Ad
Biomedical Engineering Research Feature
- Landing Page
These ads appeared directly inside the ASEE First Bell newsfeed.
Campaign Scale & Reach
According to the official campaign report (BulletinMedia):
199,181 total sends
67,610 impressions
33.94% open rate (industry average: ~20–25%)
0.47% CTR (industry benchmark: 0.25–0.30%)
You outperformed industry CTR averages by 56–88%.
ASEELandingPageFinal
shows FIU’s Neurotechnology research, which informed the most-engaged ad creative.
Performance Highlights
Top Creatives by CTR
FIU Engineering (General) — 0.59% CTR
Biophotonics Research — 0.57% CTR
Neurotechnology Research — 0.47% CTR
Device Breakdown
From the analytics in your files:
61.95% of opens happened on desktop
93.40% of clicks came from desktop users
This insight helped adjust future targeting toward desk-based engineering professionals.
Cost Efficiency
$0.03 cost per send — highly efficient for a national campaign.
Welcome to AGNO, where creativity meets technology to transform your brand’s online presence. We are passionate about delivering innovative solutions tailored to your unique goals.
